Sequence structure
Steps + delays
Linear follow-ups with day-based gaps—clear and predictable.
Campaign automation & sequences
Multi-step sequences with limits that scaleand reply-aware sends
Build linear email cadences with day-based delays, A/B variants per step, campaign and inbox daily caps, send windows, multi-inbox rotation—and stop follow-ups when a contact replies. Layer Workflows when you need event-driven automation beyond the inbox.
Everything below reflects what ships in the product today—not a slide deck.
Email sequenceReply-aware
1
Step 10 days
Intro
A/B: 2 templates
2
Step 2+3 days
Follow-up
1 template
3
Step 3+5 days
Breakup
1 template
Daily limit + windowInbox rotationStop on reply
Send safety
Limits + windows
Campaign cap plus inbox caps and business-hour windows.
Conversation-aware
Reply = stop
Contacts who reply are excluded from the next automated step.
Beyond the inbox
Workflows
Automate actions when campaigns or emails fire key events.
How it fits together
Cadence, safety, and side automation
The campaign engine handles scheduled email steps. Workflows listen for events when you need branching logic and integrations.
Linear cadence
Sequences
Steps advance by delay_days from the previous send. Clear for reps to reason about—and for the engine to schedule.
Limits & timing
Safety
Caps, weekdays, and time-of-day windows keep sends human-paced and reputation-aware across many inboxes.
Workflows & hooks
Automation
React to campaign start and email events with workflows; notify external systems with webhooks when messages go out.
In the product today
Campaign & sequence capabilities
What you can configure and run in EmaReach for outbound campaigns—from sequence structure to analytics and automations.
Multi-step email sequences
Each campaign is an email sequence: add steps with a template and delay in days. Step 1 is typically delay 0; follow-ups schedule after the previous send. Reorder or remove steps anytime.
A/B variants per sequence step
Put multiple templates on the same delay— the system groups them as variants for that step. Analytics compare opens, clicks, and replies; an A/B winner can be selected for ongoing sends.
Stops follow-ups when someone replies
If a contact has a replied log on the campaign thread, they are not eligible for the next step—so you do not keep emailing people who already engaged.
Campaign daily limit + per-inbox caps
Set a max emails per day for the campaign across all inboxes. Per-inbox daily limits apply too—EmaReach enforces both so you stay within reputation-safe volume.
Send windows & weekday schedule
Define start/end time and timezone, and which weekdays sends are allowed. Batching respects the window instead of blasting at odd hours.
Multi-inbox sending & rotation
Attach multiple Gmail or SMTP inboxes to a campaign. Choose round-robin or random rotation, and optionally sticky sending so follow-ups can use the same inbox as the prior step.
Reply-To routing
Configure Reply-To per campaign: default inbox, specific Gmail/IMAP inbox, custom address, or none—so replies land where your team expects.
Compliance before go-live
Templates are checked for links, unsubscribe expectations, and risky wording (per your compliance settings) before you launch—reducing last-minute surprises.
Workflows on campaign & email events
Build automations triggered when a campaign starts, or when an email is sent, opened, or replied—scoped to campaign, list, contact, or global. Compose nodes for waits, branches, and actions.
Webhooks & integrations
Email sends can trigger webhooks alongside workflows—so your stack gets notified for downstream CRM or analytics flows.
Step-level analytics & progress
Track sends, opens, clicks, and replies per template and sequence step. Contact views show how far each person moved through the sequence.
AI Campaign Studio (sequence drafting)
Use AI Campaign Studio to describe your offer and generate multi-step sequences with templates—then attach lists and sending rules when you are ready to launch.
Deep dive
Optimize each step—not just the first send
A/B analytics per step
When multiple templates share the same delay, compare sends, opens, clicks, and replies per variant. Use the data to declare a winner and keep improving subject lines and body copy where it matters.
Workflows
Triggers include campaign started, email sent, opened, and replied—with scopes for campaign, list, contact, or global automation.
Webhooks
Notify external systems when sends occur—parallel to workflow actions for your stack.
Why teams standardize on EmaReach
Outbound automation is not only “send later”—it is controlled volume, reply awareness, and measurable steps.
TopicBasic toolsEmaReach
Sequence modelSingle blast or manual remindersMulti-step sequence with day delays + optional A/B per step
After a replyOften keeps mailingEligible sends exclude contacts with a reply on the thread
Volume controlSend all at onceCampaign daily limit + per-inbox caps + send windows
Automation beyond emailNoneWorkflows + webhooks on campaign and email events
Execution quality
Fix what breaks outbound at scale
Common failure modes
- Follow-ups go out after someone already replied—damaging trust.
- No visibility into which step or variant actually performs.
- Sending too fast from one inbox or outside business hours.
- Ops glue: CRM and tools never hear when a campaign event happens.
How EmaReach addresses them
Legacy-friendly sequences
Older campaigns that only stored a flat list of templates are mapped into a sequence automatically (staggered delays) so nothing breaks when you migrate.
Operational resilience
Failed sends retry up to a limit per step; contacts who exceed retries are skipped for that step to protect deliverability.
Campaign lifecycle
Draft → active → paused or completed. Starting a campaign can trigger workflows scoped to that campaign.
Unsubscribe & block lists respected
Send batches filter blocked and unsubscribed contacts so automated sequences do not violate opt-outs.
From setup to launch
How teams run campaigns end to end
Typical flow
- 01
Pick contact lists and map fields. Attach one or more sending inboxes and set rotation (round-robin or random).
- 02
Build the email_sequence: each step has a template and delay_days. Add multiple templates on the same delay for A/B testing that step.
- 03
Set campaign daily limit, send window (start/end, timezone), and weekdays. Align per-inbox limits in Inbox Accounts.
- 04
Run compliance checks, configure Reply-To, then activate. Paused and completed states are available for operational control.
- 05
Monitor step and variant analytics; optionally pick an A/B winner. Layer Workflows for side automations on send, open, or reply.
Who it is for
Founders & lean GTM
Ship multi-touch outbound with guardrails—limits, windows, and reply-aware sequencing without a RevOps hire.
SDR & sales teams
One playbook per motion: consistent cadence, rotation across inboxes, and analytics to fix weak steps.
Agencies & multi-brand
Per-client campaigns with separate lists, inboxes, and compliance—plus webhooks when events fire.
Rated 4.9/5 by 600+ users
Real results. Real teams.
Sales teams using EmaReach see measurable lift in inbox rates and replies within the first week.
23 demos / week 1
“We booked 23 demos in the first week. I've never seen reply rates like this from cold email. The AI sequences sound genuinely human.”
SK
Sarah K.
Head of Sales · Growthly
3× reply rate
“Setup took 8 minutes. The AI-written sequences outperformed everything our team wrote manually — by a factor of 3.”
MT
Marcus T.
Founder · DevPipe
92% inbox rate
“92% inbox delivery isn't a marketing claim — we audited it. EmaReach is the real deal for cold outreach at scale.”
PN
Priya N.
RevOps Lead · Stackr
40% → 95% inbox
“Warm-up was the missing piece. After 2 weeks our domains went from 40% spam to 95% inbox. Unbelievable difference.”
JL
James L.
Growth Lead · Launchpad
0 missed replies
“The unified inbox changed how my team works. Everyone sees replies in one place — no more lost leads in 5 different accounts.”
AR
Ana R.
VP Sales · RevFlow
28% → 61% opens
“A/B testing on sequence steps made us realize our subject lines were killing us. Fixed it in a day. Open rate went from 28% to 61%.”
TW
Tom W.
SDR Manager · Closr
G2 — 4.9/5Capterra — 4.9/5Product Hunt — 4.9/5
FAQ
Campaign & sequence questions
Sequences that respect replies and reputation
Combine timed follow-ups, A/B steps, smart limits, and workflows—so automation scales without burning your domain or your brand.
Operational excellence
Run sequences your team can trust and measure
Combine timed follow-ups, A/B steps, send controls, reply-aware logic, and workflows—so outbound stays predictable as you grow.
Built for founders, SDR orgs, agencies, and RevOps.
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92%
Average inbox rate
<10 min
Time to first send
50k+
Active campaigns
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