How to Run Template A/B Tests in a Campaign

What is template A/B testing?

A/B testing in a campaign means sending two (or more) versions of an email (e.g. different subject lines or bodies) to parts of your audience and comparing performance (opens, replies). EmaReach supports this so you can see which template performs better. The exact controls depend on your plan; look for A/B test or Template A/B Testing when creating or editing a campaign or a sequence step.

Where to set it up

1. Go to Campaigns → New campaign or Edit a campaign.
2. In the email sequence section, when you add or edit a step, look for A/B test or Variants (e.g. "Add variant" or "Test subject A vs B").
3. You may also see A/B options under Get Started (sidebar) in the "Template A/B Testing" section as part of the product tour.

How to run an A/B test

1. For the step you want to test, add two (or more) variants: e.g. Template A (subject line A) and Template B (subject line B), or two different templates.
2. Set the split (e.g. 50% / 50%) so part of the audience gets variant A and part gets variant B.
3. Launch the campaign. EmaReach will send the variants according to the split.
4. After sends, check Analytics or Campaign stats to compare opens, replies, or other metrics for each variant. The better-performing variant can inform future templates.

Best practices

• Test one thing at a time (e.g. subject line only, or body only) so results are clear.
• Use a large enough audience so the split gives meaningful numbers.
• Run the test for a set period or until you have enough data, then use the winner for future campaigns.

Summary

Add A/B variants to a campaign step (templates or subjects), set the split, launch, and compare performance in Analytics to improve your templates.