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Including a way for recipients to unsubscribe is required for compliance (e.g. CAN-SPAM, GDPR) and reduces spam complaints. EmaReach lets you add an unsubscribe link placeholder in your templates; when the campaign runs, it is replaced with a real link that lets contacts opt out. You can also enforce this in Settings → Compliance.
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Copy the Authorized redirect URI from EmaReach (Settings → Integrations → Gmail), add it exactly in Google Cloud OAuth client, then try Connect with Google again.

Use Get Started in the sidebar to follow the step-by-step guide (domains, inboxes, warmup, contacts, templates, campaigns) and the Quick Start Checklist.

In Settings → Compliance set spam words, max links and images, and require unsubscribe link; then update templates to match.