How to Add an Unsubscribe Link for Compliance

Why include an unsubscribe link?

Including a way for recipients to unsubscribe is required for compliance (e.g. CAN-SPAM, GDPR) and reduces spam complaints. EmaReach lets you add an unsubscribe link placeholder in your templates; when the campaign runs, it is replaced with a real link that lets contacts opt out. You can also enforce this in Settings → Compliance.

Add the placeholder in your template

1. Go to Templates → create or edit a template.
2. In the body of the email, add a line such as:
   • "Unsubscribe: {{insert-unsubscribe-link-here}}" or
   • "To stop receiving these emails, unsubscribe here: {{insert-unsubscribe-link-here}}"
3. The exact placeholder name may vary by plan; check Templates → Template Guide for the correct placeholder (e.g. {{unsubscribe_url}} or {{insert-unsubscribe-link-here}}).
4. Save the template. When you use this template in a campaign, EmaReach will replace the placeholder with the working unsubscribe link.

Enable "require unsubscribe" in Compliance

1. Go to Settings (sidebar) → Compliance tab.
2. Find the option Require unsubscribe link (or similar).
3. Turn it on so that templates or campaigns without an unsubscribe link are blocked or warned.
4. Save. This helps ensure every campaign stays compliant.

Where to place the link

• Usually at the bottom of the email body (e.g. after your signature).
• Use clear wording: "Unsubscribe", "Manage preferences", or "Stop receiving these emails" with the link.
• One unsubscribe link per email is typically enough; avoid hiding it or using tiny font.

Summary checklist

• In the template body, add the unsubscribe placeholder (see Template Guide for exact name).
• Settings → Compliance → Require unsubscribe link = On.
• Place the link at the bottom with clear text.